Client: John Dewars & Sons
A brief-led project to design and produce a 3D piece of work explaining the process of distilling whisky. Dewars approached me with the criteria that they needed something that was portable, which could be taken overseas to explain the process of making whisky to potential customers, and that would be more interesting than a slideshow.
At a visit to Aberfeldy Distillery, it was explained to me that the process broke down into 6 stages - Malting, Milling, Mashing, Fermentation, Distillation and Maturation. I designed a case with six slide-out sections, each with a model or component to describe that part of the process. Some of the sections had samples of barley or oak, and each was laser etched with further information and illustrations. The model used a variety of processes, but the overall look of the box was designed to fit in with the Dewars brand, in particular with the choice of materials: oak, leather, brass.
The Distillery Box was designed with duplicates in mind, and Dewars have since commissioned further editions.