Client: Lloyd's Register/Communication by Design
Collapsible trade fair exhibit, large scale model. CNC and laser engraved, this custom created model tree was exhibited at an international expo.
A brief-led commission to design and produce a tree for use at trade shows by Lloyd's Register. The tree was to show the roots of the organisation in London, to branching out throughout the world, the process of developing and adapting to new technologies.
The tree was made of birch ply, manufactured using a CNC router and laser cutter. It was made from a number of components which slotted and bolted together, for assembly on site. It stands at 3.5m tall.